Re: Dull: Marketing & Layout

Part of thread: Dull: Marketing & Layout · 1 reply ↳ In reply to Re: Dull: Marketing & Layout — John Potter Re: Dull: Marketing & Layout — Charles Popp
I was really happy with the way the TNE template worked out. One of the
columns was immediately available for a sidebar, but you weren't stuck
with losing 1/3 page as you were in 2300, and we could span columns with a
graphic, so it was a relatively loose interpretation of the grid/template.

I think the reason textbooks are as wide as they are is because everyone
likes white space, but they don't want to give up space on the page to
present information. So they make the book wider to make room for white
space.

I think most people would be surprised how much work goes into setting
style and template standards at the beginning of a project, whether it's
print or web. Mostly because if it's effective, no one ever notices it.

> The effect I have found of the double column and associated space is that
> it tricks the mind into not becoming disengaged.
>
> Meaning that you can present alot of text as a wall of characters. this
> quickly bores the human reader.
>
> Good spacing and page usage breaks up the repetitiveness of presentation
> that goes along with a lot of text presentations, especially for technical
> information.
>
> On Thu, Jun 28, 2012 at 6:31 PM, <> wrote:
>